Social Media Marketing and Content Marketing (DMMC 102)
ABOUT THE COURSE
Social media marketing is one of the most powerful forms of Digital Marketing today, due to the popularity of smartphones, and the addictive nature of social media. The awesome power of social media cannot be over-emphasized, thus mastery of social media is no longer an option for anyone who wishes to thrive in this new era.
In this course, you will learn powerful techniques in social media marketing.
This course starts with the fundamental of effective digital marketing, which is content marketing. Then it gradually takes you into some key social media marketing channels, specifically, Instagram Marketing, Twitter Marketing, Linkedin and Podcasting.
Have you ever heard the phrase, “content is king”?
Content is the most valuable aspect of digital marketing. In fact, all successful digital marketing campaigns start with a great content marketing strategy.
This vital course will teach you all you need to know about content marketing and help you use it to attract and develop a specific target audience with the ultimate goal of creating true customer engagement.
This Instagram course is designed for anyone who wants to learn how to use Instagram to grow their followers and business.
In this course, we start with the very basics and you will learn how to create a powerful, professional Instagram profile for your business designed to effectively appeal to your target customer. You’ll then learn how to use incredible Instagram promotional marketing strategies, how to gain hundreds of followers, comments, and likes for your business account every single day.
By the end of this course, you’ll have valuable skills that will help you effectively build a strong community of Instagram followers, convert them to paying customers, and finally sell them your products and services.
This is not a course like other courses where you just watch the videos and never implement anything, here we’ll be working with actions and results. To guarantee that by the end of the course you will absolutely dominate Instagram and that you have real results, using the best Instagram and social media marketing strategies that are being used by large corporations that make thousands of dollars every day, strategies that you will start using today.
Twitter, LinkedIn Marketing And Podcasting
In the second part of this course, you will master how to set up and use Twitter for business. Twitter is a powerful mini-blogging platform, that is gaining strong traction in the spread of messages through social media. Learn how to set up a professional account, tweeting frequency, types of tweets, tweet analytics, and other important features of Twitter for business.
You will also explore the power of LinkedIn marketing for B2B networking. Discover how to use LinkedIn as a business executive, or for recommendations to advance your career.
Last but not least, you will learn about Podcasting, and rapidly increasing digital marketing channel, that is gradually taking over the traditional radio station. You will learn how to set up your own version of online Radio Station.
- You will learn how to set up and optimize your account
- How to create a powerful bio and professional profile
- How to design and execute a content strategy to rapidly build your account
- Master the magic of hashtags
- How to get more Instagram followers, likes, comments, and shares.
- How to use Instagram to generate and grow your sales.
- How to use Instagram to increase traffic to your website, your stores, or other social media channels.
- Creating and running Instagram Ads like a Pro.
- How to effectively use the power of Instagram Stories.
- Best Instagram Marketing strategies that will create real results for you and your business, saving time, money and energy.
- Learn the basics of content marketing and its many benefits
- Understand the 4 major formats of content marketing and how to use it
- Learn the basics of Podcasting
DMMC 102 is the second course in the Complete Digital Marketing Masterclass Career Path. To be certified as an expert MA Digital Marketing Expert, you will need to pass this course, with a minimum grade of 50%
- Lectures 44
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes
Introduction to Instagram Marketing
Instagram For Business
Developing Your Content Strategy
Advanced Instagram Marketing Strategies
Content Curation and PR
Instagram Stories For Business