Understanding Digital Marketing & Content Marketing (DMMC 101)
ABOUT THE COURSE
Understanding Digital Marketing
Digital Marketing is the latest trend in marketing in the 21st century, and it goes without saying that any company, business or brand that wishes to succeed and expand in this information age, must thoroughly understand, and effectively implement Digital Marketing.
The information age driven by the internet has totally changed the business landscape. The rapid adoption of digital devices, from computers and smartphones to the internet-of-things, has made digital marketing the king of all marketing, and no one can dream of success in the future without fully embracing Digital Marketing.
However, Digital Marketing is a vast field, that encompasses major areas like social media, email marketing, SEO, PPC, Google advertising, content marketing, and so much more.
Understanding Digital Marketing and Strategy, is the foundation course that will give you a complete and holistic view of Digital Marketing, show you how all the Digital Marketing platforms work together and help you build a solid foundation in Digital Marketing.
It is the first course you must take if you are starting out in Digital Marketing, and wants to grow into a professional in this field. Skipping this course is like starting a building, without making the foundation.
Have you ever heard the phrase, “content is king”?
Content is the most valuable aspect of digital marketing. In fact, all successful digital marketing campaigns start with a great content marketing strategy.
This vital course will teach you all you need to know about content marketing and help you use it to attract and develop a specific target audience with the ultimate goal of creating true customer engagement. You will learn about the 4 major forms of content, and also Podcasting, a rapidly increasing digital marketing channel, that is gradually taking over the traditional radio station. You will learn how to set up your own version of online Radio Station.
This course is the first course in the DIGITAL MARKETERS CAREER PATH for anyone that desires to become an expert digital marketer.
It is the foundation and prerequisite for the Complete Digital Marketing MasterClass certification program (DMMC). Without passing this course with at least a 50% grade, you cannot be certified in DMMC.
After studying this course you will have a greater understanding of the following:
- Exactly what Digital Marketing is
- Different components and career paths in Digital Marketing
- Unique advantages of Digital marketing in the 21st-century business landscape
- How to use Digital Marketing in your business, or as an expert, to create wealth or to build a career
- How to plan, build and execute all your digital marketing campaigns in five(5) simple steps
- How to inculcate all digital marketing platforms effectively in your business, following the AIDA principle
- How to survey and understand your market using simple digital marketing tools
- Simple ways to generate hot contacts and email list
- How to create a hot product that will sell fast in the market
- How to create highly targeted digital advertising and sales copy that will sell your product fast
- How to accurately identify and target your customer using the Avatar
- Learn the basics of content marketing and its many benefits
- Understand the 4 major formats of content marketing and how to use it
- Learn the basics of Podcasting
- Lectures 23
- Quizzes 1
- Duration 3 hours
- Skill level Beginner
- Language English
- Students 115
- Certificate No
- Assessments Yes
Introduction to Digital Marketing
Understanding Core Digital Marketing Strategy
Market Research and Targeting
Basic Copywriting and Analyzing Your Survey