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      • WebDesign, SEO & Google Ads (DMMC 104)

      WebDesign, SEO & Google Ads (DMMC 104)

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      Engr Emma
      Creativity, Web Development
      (0 review)
      ₦99,000.00 ₦19,900.00
      course-9
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      COURSE DESCRIPTION

      Website Development

      This course will teach you everything you need to know about building your first website, based on the popular content management system, WordPress. Millions of websites across the world, including powerful sites like CNN, FORBES, BBC, NewYork Times, etc, are built on this platform. Thus mastering WordPress, will give you the power to develop virtually any kind of website you can think of.

      This course is designed to take you from a complete novice in Webdesign to a professional WordPress Web Designer and do not require any prior knowledge of web hosting, development, or programming skill.

      Search Engine Optimization

      After building a Website, the next critical aspect is to make it visible online.
      Note that thousands of websites are developed and hosted every single day, so it takes extra expertise, to make your website “pop-up” all over the internet when people are searching for your products or services.

      Search Engine Optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. In plain language, SEO will draw visitors naturally to your website without advertisements. Whether you are blogging, selling online or just hosting your business online, massive traffic to your website, equals increased revenue and profit.

      In this part of the program, you will the nitty-gritty of search engine optimization, and you will immediately begin to use it to draw thousands of visitors to your website.

      Google Advertising

      In this last part of the course, you will master google advertising. Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. 

      Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. It is one of the fastest ways to expose your brand and build your customer base.

      As you already know, Google has become an integral part of our online life. It is practically our second brain, where we go to seek for all kinds of questions to our problems. Mastering how to use this massive search engine in our digital marketing effort, has the power to help you grow an overnight online business empire.

       

      LEARNING OUTCOMES

      • Become a WordPress WebMaster
      • Work as a FreeLance WP Web developer
      • Build your own eCommerce, blogging or other online business easily
      • Master Search Engine Optimization
      • Learn the difference between paid and organic ads
      • Understand the 6 main types of Google ads
      • Learn how to create Google campaigns
      • Learn audience targeting, budgeting and bidding in AdWords
      • How to create Adwords extension
      • Learn Keyword research for Google AdWords
      • Simple CopyWriting
      • Master how to create highly successful Google AdWords campaign that can bring in millions, in 10 minutes, using reverse engineering

      CERTIFICATION

      This is the last course required for our coveted DMMC Certification, which testifies to your proficiency in Digital Marketing. Passing this course with at least a 50% mark, qualifies you for our coveted DMMC certification. You can add this to your CV and LinkedIn profile, as a certified Social Media Marketer, and we can vouch for your proficiency in Digital Marketing.

      Course Features

      • Lectures 38
      • Quizzes 0
      • Duration 1 week
      • Skill level All levels
      • Language English
      • Students 35
      • Certificate No
      • Assessments Yes
      CoursesWeb DevelopmentWebDesign, SEO & Google Ads (DMMC 104)
      • Domain Names and Web Hosting 3

        • Lecture1.1
          Role of Website in Digital Marketing 06 min
        • Lecture1.2
          Domain Names 25 min
        • Lecture1.3
          Hosting Your Website For Maximum Performance 18 min
      • Mastering The Cpanel 3

        • Lecture2.1
          Getting Your Cpanel 03 min
        • Lecture2.2
          Setting Nameservers & Other Features of Your Cpanel 17 min
        • Lecture2.3
          Adding Domains, Subdomains, Corporate Emails and Softaculous 15 min
      • Learning WordPress 3

        • Lecture3.1
          Installing WordPress 11 min
        • Lecture3.2
          WordPress Dashboard, Themes and Pages 22 min
        • Lecture3.3
          Building Your First Consulting Website 33 min
      • Ecommerce & Blogging 4

        • Lecture4.1
          Installing Plugins and Using Woocommerce For Online Store 16 min
        • Lecture4.2
          Adding Products & Setting Product Variations 17 min
        • Lecture4.3
          Completing The Online Store 30 min
        • Lecture4.4
          Blogging 31 min
      • Search Engine Optimization (SEO) 12

        • Lecture5.1
          Understanding SEO 03 min
        • Lecture5.2
          Search Engine Ranking Methodology 03 min
        • Lecture5.3
          Mastering The 3 Pillars of SEO 02 min
        • Lecture5.4
          Page Structure and Code For SEO 07 min
        • Lecture5.5
          Optimizing The Content 07 min
        • Lecture5.6
          Offsite Factors and Backlinks 04 min
        • Lecture5.7
          Keyword Research Strategies For SEO 09 min
        • Lecture5.8
          Practical: Structure and URL Optimization 03 min
        • Lecture5.9
          Practical: Image Optimization and Caching 03 min
        • Lecture5.10
          Practical: All-in-one Onsite SEO Optimization for WordPress 05 min
        • Lecture5.11
          Link Building Strategies For SEO Experts 07 min
        • Lecture5.12
          SEO Guide 05 min
      • Understanding Google Advertising 4

        • Lecture6.1
          Importance of Google Ads 02 min
        • Lecture6.2
          Understanding Google’s Amazing Search Targeting 04 min
        • Lecture6.3
          Google Ads Vs Facebook Ads 03 min
        • Lecture6.4
          Organic Vs Paid Ads 04 min
      • Creating Google Ads 9

        • Lecture7.1
          Creating Your Google Adwords Account 02 min
        • Lecture7.2
          Understanding the 4 Types of Google Ads 04 min
        • Lecture7.3
          Creating Adword Campaign and Payment Types 05 min
        • Lecture7.4
          Audience Targeting 06 min
        • Lecture7.5
          Budgeting and Bidding 07 min
        • Lecture7.6
          Increasing Google Ad’s Effectiveness by 15% With Extensions 05 min
        • Lecture7.7
          Keywords Research and Ad Groups 07 min
        • Lecture7.8
          Creating Powerful Copywrite / Sales Copy in 10 minutes 06 min
        • Lecture7.9
          Course Conclusion
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      Engr Emma

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      • Overview
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      ₦99,000.00 ₦19,900.00
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